Client Profile

A healthcare service provider that had previously advertised in a foreign market but was considering exiting due to poor results. Before our cooperation, the international campaigns delivered low-quality leads, and the ads failed to produce a return on investment.

Challenge

Although hesitant, the client agreed to give this market one more chance, assuming the issue might not have been the market itself, but the strategy used. Our goal was to prove that with the right approach, the market could still be viable.

Our solution

1. Facebook Lead Ads with Forms
We tested multiple messages and creative variations to find the tone and visuals that best resonated with the target audience. Leads could submit their information directly on Facebook, ensuring a fast and seamless conversion process.

2. Facebook Traffic Campaigns to Landing Page
At the same time, we launched ads that directed users to a dedicated landing page—allowing for a more detailed service presentation and enabling stronger lead nurturing and decision-making.

3. Google Campaigns: Search and Performance Max
We used Google Search ads to target users with active intent, while Performance Max campaigns provided broader, multi-channel reach—leveraging the most advanced automation tools available.

Results: Back on the Growth Track

Just a few weeks after launching the new campaigns, significant improvements were observed:

• Leads started coming in
• Conversion rates improved
• Customer acquisition costs dropped
• Market performance returned to its previous, pre-decline levels

The client is now optimistic about this market again and is entering a new phase of growth.

Consclusion

The problem isn’t always the market: it’s often the strategy that needs a refresh. A well-targeted, multi-channel campaign built on testing and optimization can breathe new life into a market once thought to be unprofitable.