Microsoft Advertising (formerly known as Bing Ads) allows you to have your ads appear on the search engine results pages of Bing, Yahoo! and DuckDuckGo, as well as on various partner sites. With these campaigns, you can reach user groups that don’t use Google search, increasing your business reach.
You can target your ads based on keywords, demographics, geographic locations or even interests that search engines have entered. LinkedIn integration can be particularly useful for B2B targeting, as you can reach business professionals more effectively.
In particular, it should be used in the following countries for broader reach:
- United States
- Canada
- Australia
- Germany
- United Kingdom
We recommend Microsoft Advertising for businesses who want to expand their online presence beyond Google Ads and reach users who prefer Bing, Yahoo! or DuckDuckGo search engines.
We highly recommend:
B2B companies: LinkedIn integration allows you to target industry professionals or employees of specific companies.
For searchers looking for cost-effective solutions: due to less competition, the cost per click is often lower than on other platforms.
For regional businesses: If you advertise in geographic areas where Bing search is popular, Microsoft Advertising may be the right choice.
For companies that are already running successful Google Ads campaigns and want to grow in additional channels.
If you’re looking to reach new audiences or maximise the reach of your campaigns, Microsoft Advertising could be the perfect choice!
Microsoft Ads offers flexible and versatile solutions to help your ads to reach the right audience. Whether you need search campaigns or other types of ads, the platform’s capabilities are tailored to your marketing goals.
Key ad types:
Search ads
You can display your ads in search results on Bing, Yahoo! and DuckDuckGo, based on keywords entered by users. This way you can reach people who are actively searching for your products or services.
Dynamic Search Ads (DSA)
These ads are automatically generated based on your website content and help you target relevant search queries that would be harder to target manually.
Microsoft Audience Network ads
You can reach your target audience with banner ads on premium partner sites such as MSN and Outlook platforms, as well as various applications.
Shopping ads
A solution for e-commerce companies to visually highlight your products, including image, price and title.
LinkedIn data-based targeting
A special feature on the Microsoft Ads platform: target specific professional groups on LinkedIn, for example based on a specific industry or position.
Why choose Microsoft Advertising?
A wide range of advertising options and the platform’s unique targeting solutions ensure you can reach your target audience effectively and maximise the effectiveness of your campaigns. LinkedIn integration, flexible settings and low cost per click make Microsoft Advertising the ideal choice for both B2B and B2C campaigns.
- All advertising options available through Microsoft Ads (Normal and Dynamic Search campaigns, Shopping campaigns, Microsoft Audience Network ads such as display and remarketing campaigns, and LinkedIn data-based targeting.)
- Preliminary needs assessment
- Developing the goals
- Keyword research
- Writing ad copies
- Building an ad account
- Implement remarketing and tracking codes
- Continuous optimisation according to business objectives
- Oral and written consultation
- Monthly reporting
- Constructive suggestions – not just about Microsoft Advertising
The Microsoft Advertising ad management service follows exactly the same process as Google Ads:
- First of all, we discuss the options based on your needs.
- The first step is to discuss the options available for you.
- We look at how to tailor the campaigns to your business objectives.
- We set up remarketing and conversion tracking codes and metrics.
- We send out draft copies and targeting for approval.
- We upload the campaigns.
- Campaigns are regularly optimised to achieve the best possible performance.
- Reporting.
- We also make changes and adaptations where necessary, for example when launching campaigns.
relaxkft.hu
Edit Árvai - Owner
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Kézműves Háziszappan
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SimpleJob
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Asszertív Akadémia
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Zöld Út ABC
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Sorslevelek
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Babakényelem webáruház
Szandra - Owner
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dronozok.hu
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Bluedigital
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